Daily News Staff Writer
The staff at Le Visage Swiss Heritage skin-care salon promise they can make their clients look younger within minutes.
Don’t believe them? They’ll prove it.
“People don’t believe that they’re going to see instant results,” said Ben Pinto, co-owner of the boutique. “So they come in and we show them, and they’re shocked.”
Added Idan Gal, co-owner: “We show them the difference on the spot. So, we do one side compared to the other so they actually see a difference. We’re not just talking and promising.”
Pinto, Gal and third owner Jacob Ninio recently remodeled their Swiss-inspired salon in the Esplanade at 150 Worth Ave. and re-opened last month. It’s their second year on Worth Avenue. According to the owners, they use non-invasive treatments with collagen, amino acids, oxygen, vitamin C and other natural nutrients to revitalize skin and reverse aging signs.
Spray vitamins
New products this year include a oxygen machine and bee venom syringes. During an oxygen-infusion treatment, oxygen infused with vitamins and essential nutrients is sprayed directly into pores, boosting skin firmness and radiance.
“It’s better for the skin than any cream, because the oxygen pushes the good ingredients we have into the skin,” Gal said.
“The results will be instant with the machine,” Ninio said. “That’s why we’re using it.”
Ninio said the most popular product at the salon is a syringe of bee venom.
For $695, customers can apply the yellowish serum to wrinkles on the forehead or around the mouth and watch their skin change within a minute. Staff will demonstrate how it works for skeptics.
“It’s purified bee venom that plumps up the skin without irritation,” Pinto said. “Basically it manipulates your skin to make you think you got stung.”
The venom lasts for six to 10 hours.
Clients want instant changes
Ninio said the product is part of an industry trend of clients wanting results faster.
“What’s happened is everybody wants instant results,” he said. “They want to see a change now.”
Gal said the bee venom is popular among woman who have a gala or charity event the same day and need a “quick fix.”
The staff at Le Visage focus on customer experience, too. They offer clients champagne, coffee and chocolate as they walk through the doors. French Bulldog Lola also is first in line to greet customers.
Pinto said Le Visage is unique because of the product education and personal touch. He said beauty advisers and estheticians teach clients how to enhance their skin naturally without a needle or knife.
The team is willing to close the doors for a few hours for clients who want a private treatment.
“We try to keep it very exclusive and very personal,” he said. “I love the one-on-one interaction with the customers … learning about them and who they are.”
Pinto said they’re also beginning to host private events at the salon. And, soon they’ll be partnering with a doctor to start offering once weekly BOTOX parties.
“We listen to the ladies and what they want and try to bring it,” he said.
Ninio said make-up re-touches is another new service in the works.
“No one wants to walk down the street without makeup after a facial,” he said. “We’ll do makeup touch ups here to prepare them. They can come by for a facial for an event that night, we’ll do the makeup after, and then they can go out.”
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